Reasons why working in a startup can be fun…..

 

-> You are the one creating the office environment.

-> You “really” get to know your colleagues with the amount of time you spend together.
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->Easier to get noticed, than “becoming another brick in the wall”

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Digital Marketing Quotes

capture.jpg1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

Amrita Sahasrabudhe

 

2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”

Ian Schafer

 

3. “We must move from numbers keeping score to numbers that drive better actions.”

David Walmsley

Brand errors on mobile: Poor design and optimisation hamper customer experience

Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo.

The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, Boots, Debenhams, House of Fraser, Littlewoods, Paperchase, Pets At Home, River Island, Schuh, Sports Direct and Tesco Direct.

The study found basic mistakes around download capabilities, optimisation and poor design that could leave users with a bad experience that retailers can ill afford. Optimisation problems included promotional content on Paperchase that was not optimised for mobile screen sizes whilst certain pages on AO.com, Pets at Home, Argos and Debenhams weren’t optimised for mobile devices at all, according to the report.

Download problems were encountered at B&Q whose homepage menu stuck permanently for a number of the users in the testing and on Debenhams where not all of the users were able to download the department store’s app when prompted by an overlay.

Indeed, the testing showed that three quarters of the sites tested were slow to load which did little to inspire confidence in the brand – instead leading users to think there may be other faults on the sites.

There were also challenges with specific features with users on the Boohoo, River Island and Littlewoods sites hitting problems completing forms at checkout and a failure to scroll past maps on the store locator results pages for a number of sites since the maps moved when touched.

The report showed that new features were emerging however with the ability to provide store stock availability information a welcome feature on mobile product details pages. Easy to find contact and returns information was also deemed useful by the users.

Six ways mobile location data will play a crucial role in 2016

Navigating the world of wearables

With the wave of next-gen smartwatches and wearables on the horizon – including the Apple Watch 2 – 2016 is set to be the year of the Internet of Things. As mobile devices and wearables become increasingly integrated into daily life, marketers will utilise the real-time insights afforded by mobile location data to create a frictionless multi-screen experience that delivers engaging content to consumers when they are most receptive.

Measuring attribution

The rise of wearables and the Internet of Things is creating an even more complex and interwoven customer journey, further complicated by mobile’s cookieless environment. Through location footprints mapped to device identifiers, marketers will use location technology to measure online and offline attribution, and understand whether a purchase has come as a result of an in-app mobile marketing.

Combating ad blocking

Almost one in five British adults online are currently using ad blocking software and the number is rising quickly. Instead of fighting ad blocking technology, marketers must consider why consumers are using it. Consumers will engage with ads that are useful and relevant to them, and mobile location data will become a critical tool for marketers to ensure consumers are served targeted ads at the right time, in the right place.

Creating personal experiences

Marketers are increasingly looking to acquire data from devices, derive insights, and use those insights intelligently to tailor content. Using mobile location data to better understand the consumer, marketers will be able to deliver tailored creative that creates a more enjoyable mobile experience for consumers.

Increasing competition between businesses

As consumers become increasingly mobile, they will demand more localised marketing. Smart businesses will utilise mobile location data for competitive advantages by recognising individuals at specific locations and targeting them by proximity and at competitor locations with localised marketing.

Fuelling the growth of programmatic

With multiple marketing technologies at their disposal, marketers will need to consolidate and organise their data into one platform in order to manage current consumers, discover new ones, create audience segments, schedule cross-media actions and organise content. By providing marketers with access to a 360° view of the consumer, real-time mobile location data will play a key role in fuelling the continued growth of programmatic marketing.

Adobe Named a Leader in 2016 Gartner Magic Quadrant for Digital Marketing Hubs

Adobe (Nasdaq:ADBE) today announced that the company was recognized by Gartner, Inc. as a leader in the 2016 “Magic Quadrant for Digital Marketing Hubs1” research report. For the second consecutive year, Adobe placed furthest on the completeness of vision axis. Criteria for a vendor’s completeness of vision include market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy.

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration.

Main Benefits of Organic SEO

  • Increases website traffic with users staying on your website longer
  • Reaches your target markets on the web – local, specific to your business
  • Encourages visitors to take action, leading to more prospects and customers
  • Improves the visitor experience on your website
  • Makes your website more Search Engine Friendly, improving page rankings
  • Increases effectiveness and provides a foundation for paid search marketing campaigns like Google Adwords
  • Cost-effective, lasting, and long term results without recurring costs